Alejandra Porta
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Brand designer · Speaker · Body image coach

I help women become more confident from the inside out

I'm Alejandra Porta. I design brands, speak about self-compassion and coach women to feel free in their own skin. Based in Barcelona, working with women everywhere.

Invite me to speak Discover the 8-week program
Alejandra Porta in a pink dress holding flowers

Ways to work with me

For events & teams

Talks

Keynotes, panels and podcasts on self-compassion, body image and brands with joy.

See talks → For groups

Workshops

Hands-on sessions, online or in Barcelona. You leave with something made.

See workshops → For you

Free in your own skin

My 8-week group program. 1:1 coaching spots available too.

See the program → Made by Ale

Shop

Affirmation cards, journals, recorded workshops and challenges.

Visit the shop →

I've worked with

ClioGustoUnbounceThinkificThe Birds PapayaLater
Ale laughing on a pink floor surrounded by her affirmation cards and coloring book

About Ale

Designer by trade. Self-compassion activist by heart.

I spent years in Vancouver designing for B2B SaaS companies like Unbounce and Clio, and co-created Shine Bootcamp to help women speak with confidence. At 33 I left a stable life to follow my dreams, and wrote a book along the way.

Today I live in Barcelona. I run Mas Joy Studio, create self-compassion tools, and coach women through their relationship with their bodies.

15+years in brand & digital design
600+women in my self-compassion challenges
6years co-creating Shine Bootcamp

Nice words with love

It takes you from hiding under a full bathing suit to taking photos in undies, wearing the damn bikini, doing the yoga class in only your top, to singing karaoke on your own.

PiaProgram

Ale's program helped me get back my confidence that I can do things, and free myself from the negative comments that kept me stuck. I learned to ask for help, to accept there will always be a margin of error, and to stay open to change, because that's human.

Patricia CastroProgram

A friend gave me these cards two years ago and I truly love them! I'm a therapist and work mainly with the Latin community, and I had never found cards I liked as much as these. I've gotten so much out of them, and my clients love them.

Therapist, Latin communityAffirmation cards

Wow, I love your account! I'm on the same journey of self-acceptance and compassion. One of your videos made me cry. Thank you for sharing this kind of content!

Instagram messageCommunity

I'm so grateful I did it, because this year has been a real challenge. I've gone back to a couple of the exercises you gave us and I can see my small big changes.

EliFree challenge

You are such an inspiration. You have a wonderful message around self love and self acceptance. Thank you for being vulnerable and speaking from the heart.

Marie TribbleCommunity

I feel quite vulnerable sharing this, but here goes: last year I became a mother for the first time, one of the most magical transformations of my life, and at the same time I'm grieving as I accept that my body has changed permanently. These past months I've been working to turn self-criticism into gratitude. This process of acceptance hurts, but I'm already starting to feel freer. Thank you, Ale, from the bottom of my heart, for sharing your knowledge, your medicine!

Rosaura L.Community

One of my goals this year is still to nurture my inner dialogue, and your affirmations have helped so much. I read one every day in front of the mirror, like you suggest, with a playful energy. It's like a game where I laugh a lot, even though I know it's sincere, deeply compassionate work.

Elizabeth EspinozaAffirmation cards

Today I bought my affirmation cards. They're a gift for me and my daughter. When I talk to myself, I'm teaching her how to talk to herself.

Gaby CajinaAffirmation cards

She has this incredible knack for turning conversations into exactly the design you're looking for.

Kirsty Hulse, CEO of NeuroworxMas Joy Studio

Learning to let go of my insecurity about my fuller arms. @alejandraporta encouraged me to show them.

@natural.twist_bygabyCommunity

This program was one of the best investments of my life. Feeling held by other women who were going through their own healing has been such a beautiful experience! I used to be hard on myself every time I failed, and this program helped me so much with that, and with accepting my body.

Iselma WellsProgram

I read the affirmations with my 4-year-old daughter. Now she remembers first and tells me: Mama, we haven't read today's card! She loves the illustrations.

Lula SolorzanoAffirmation cards

Ale's journal has been an important companion this year. It reminds me to make space on the days I want to really listen to myself: my emotions, my body and my thoughts.

Javiera AlfaroJournal
Balloon sparkling water cans by the pool. Social media templates and website by Mas Joy Studio Social templates & website by Mas Joy Studio

Brand + website design

A brand as unique as you are

Like a fingerprint, your brand is one-of-a-kind. At my studio, Mas Joy, we uncover your brand's true identity through playful exercises and turn it into something memorable. I design it for you, or you build it with my guidance.

Visit Mas Joy Studio ↗ @masjoystudio
Now taking 1:1 clients

1:1 body image coaching

Private sessions to quiet your inner critic, make peace with your body and stop shrinking yourself to fit a mold. We work at your pace, online.

  • Private online sessions, one to one
  • Tools and practice between sessions
  • Founding spots at a reduced rate while I complete my certification
Book your free 15-min call Prefer a group? See the program

Free · 15 minutes · no pressure, just a conversation.

Not sure which is right for you? Take the 2-minute self-compassion quiz →

Body Trust logo Body Trust® certification in progress

I'm currently training with Body Trust to become a certified Body Trust provider, so my coaching is grounded in a weight-inclusive, trauma-informed approach.

Talks

On stage

Check speaking dates
Ale speaking on stage at a Shine Bootcamp event
On stage at Shine Bootcamp, Vancouver

Loving yourself is a revolutionary act

Why body image shapes how we lead, sell and show up, and the self-compassion tools that helped me rewrite my own story.

Keynote30–45 minWomen's events

Your brand, with more joy

What 15 years of designing for Clio, Unbounce and dozens of founders taught me about brands people remember.

KeynotePanelFounders

Confident from the inside out

Lessons from six years co-creating Shine Bootcamp, the accelerator that helped women become speakers in their industries.

TalkFireside chatTeams

Listen, watch & read

TalkVideoLatinas in TechYouTube ↗ TalkVideoVancouver Film SchoolYouTube ↗ InterviewVideo · ESEmprendiendo 360YouTube ↗ PodcastENThe art of healing with Alejandra PortaTaylor Elyse podcast ↗ PodcastESLo que nos decimos: cómo abrazar y querer tu cuerpoPlata con Plática · Spotify ↗ PodcastES¿Estás siendo vos tu peor enemiga?Chavala Podcast · iVoox ↗ PressEN30 women in Canadian tech worth followingBetaKit ↗ ArticleENFrom CenterStage to Shine Bootcamp: our rebrand processMedium ↗

Workshops

Learn by doing

Bring a workshop to your team

Brand with joy

Find your brand's personality through playful exercises, build a moodboard with my template and leave with a clear visual direction.

3 hoursOnline or Barcelona

Cómo nos hablamos: how we talk to ourselves

Notice the inner critic, name the patterns and practice a kinder inner voice with affirmations and journaling.

90 minOnline or in person

Setting boundaries, kindly

Learn to say no to comments about your body and your choices, at family dinners, at work and online.

90 minOnline or in person
Women making collages around a long table during the Healing your inner child through art workshop
Healing your inner child through art workshop
Ale and a co-host smiling in front of a room of workshop participants
A full room, ready to begin

Alejandra's workshop on healthy boundaries was super informative and very beneficial for our team. Ale was very engaging and walked us through activities that provided us with tools to use immediately. I highly recommend her for anyone looking to run a wellness workshop for their team!

Jess Stafford, People & Culture / CommunicationsWorkshop
For companiesWellbeing days, women's ERGs, team offsites.
For communitiesCoworkings, conferences, retreats and festivals.
Online or in personFrom Barcelona to wherever you are.
Cover of the book Mi cuerpo mi casa by Alejandra Porta

My book · Coming soon

Mi cuerpo, mi casa

Cómo dejé de lastimarme para entrar en un molde y aprendí…

The story of how I stopped hurting myself to fit a mold and learned to make my body a home. Written in Spanish.

Tell me when it's outAbout the book

What early readers say

I'm only part of the way through, but I feel so connected. It's incredible to feel I wasn't alone facing all the challenges in my relationship with my body. The book is really raw yet healing.

Early readerBook

Thank you for trusting me to read your book. You tell a very compassionate and honest story that can help young women (and maybe men too) move past the demands of the 'normative' body, and young parents who want to raise their kids with love, remembering that each generation does what it can with what it has.

Early readerBook

I devoured that book, haha. I loved it!

Early readerBook

Your book has been a blessing. Through your story I walked through my own, and having the questions and exercises helped me hold all those memories. It's an incredibly therapeutic book. I know it will be a little bandage for many souls.

Early readerBook

I really liked the part about the role of parents. As the mom of a little girl, in a world so full of fantasies and wrong beliefs, it's a challenge to show her that everything she feels and sees in herself is okay, and that no matter what the world reflects back, her inner peace comes first.

Early readerBook

I'm loving your book! Sometimes I want to post a part of it and then remember it's not published yet. I need it to come out already!

Early readerBook

Dear Alejandra, I read your book and loved it. Thank you for showing yourself as human and reminding us that every day we can start again. Thank you for teaching us to set boundaries with family, friends, partners and even ourselves, and to say to ourselves every morning: "good morning, I love you."

Early readerBook

Above all, THANK YOU for opening up and considering us that safe space.

Early readerBook
New podcast · Coming soon

Hello me

Conversations about how we come home to ourselves.

Interviews with women about the moment they connected with themselves fully: their bodies, their voices and their stories. Be the first to know when the first episode drops.

Tell me when it's liveAbout the podcast
Ale smiling, seated next to a podcast microphone and her affirmation cards
Photo: @canderivera.studio
Reto Merezco Quererme: 6 días para vos. Free self-compassion challenge with Ale
Free · 6 days · In Spanish

Merezco quererme

A free 6-day self-compassion challenge.

With my guidance, learn techniques and tools to transform your thoughts and make your mind a kinder place to live. Every day you get a short audio, an affirmation and a 5–10 minute exercise, plus a community of women doing it with you.

More than 300 women have already joined. The next edition is coming soon.

Count me in, it's free

#RetoMerezcoQuererme

Newsletter

A dose of kindness

Affirmations, self-compassion tools, new workshops and program dates, straight to your inbox.

Send me a dose of kindness

Shop

Made by Ale

See all the tools
Un Abrazo Para Vos cartas de afirmaciónCartas

Un Abrazo Para Vos cartas de afirmación

ESUSD 20
Buy
A Little Time For You journalJournal

A Little Time For You journal

ENUSD 20
Buy
Libro de Pintar, coloring bookLibro

Libro de Pintar, coloring book

ESUSD 15
Buy

Tools in practice

Who uses them

Yoga teachers

On the mat

Yoga teachers bring my affirmation cards into their classes: laid out at the start of practice, chosen at random, or read aloud during the final relaxation. A small ritual to close with a kinder word.

Find your deck
The A Little Time For You journal surrounded by white flowers
Moms

For moms and their little ones

Many moms read the cards with their kids, teaching them a kind inner voice from the start. And the journal is made for days with very little time: a few minutes at night to check in with yourself.

Shop cards & journals
An affirmation card next to sunflowers
Therapists

In the therapy room

Therapists use the cards with their clients, especially in the Latin community, as a gentle way to start conversations about self-talk and self-worth.

Find your deck

Say hola

Planning an event, a workshop or ready for coaching? Tell me about your audience and dates. I reply within two working days.

Book your free 15-min call Tell me what you need